Illustraded Ad Campaign - Formula 1
This piece was created as a commemorative poster for the final Formula 1 Dutch Grand Prix at Zandvoort. The brief was to design an advertisement that both celebrates the legacy of the race and encourages fans to attend one last time. The challenge was in merging three key ideas — Dutch culture, Formula 1, and a farewell — into a cohesive visual message. Through research, compositional planning, and symbolism, the piece aims to reflect the unique identity of the event while honoring the fans who shaped its history.
Client
Formula 1
Type
Advertising Concepts
Year
2025
Process
Commemoration & Celebration
The Zandvoort circuit held its first race in 1948, and ever since, Dutch fans have filled the small town outside Amsterdam to support their favorite drivers and show their pride in bright orange. I wanted this piece to reflect that energy and patriotism, because at the heart of this track’s history, it’s the fans who made it memorable.
Combining Concepts
The main challenge in this piece was bringing together three distinct ideas: the Dutch, Formula 1, and a sense of goodbye. While that might sound simple on paper, creating a visual balance between them took quite a bit of research and experimentation. I wanted to represent Dutch culture without literally drawing crowds of fans, suggest a farewell without leaning into heavy or morbid symbolism, and still speak in a visual language that resonates with the F1 community.
Emotional Closure
This piece isn’t just an advertisement, it’s a farewell. My goal was to capture the bittersweet emotion of a last race, celebrating what made Zandvoort special while acknowledging that this chapter is closing.
Outcome
The final piece uses bold color, patriotic symbolism, and careful composition to communicate both excitement and closure. By incorporating tulips as a national symbol and forming the main message through negative space, the design subtly conveys absence and finality without relying on literal imagery. The result is a poster that feels celebratory and nostalgic — a fitting tribute to the spirit of the Dutch Grand Prix and the community that made it unforgettable.
