Motion Media
This animated ad brings Ghia’s bold, organic shapes to life, using movement to reflect the brand’s energy and mood. Instead of relying on voiceover or text, the piece uses motion to tell a story—highlighting how animation can deepen a brand’s personality and create a more memorable, emotionally resonant experience. It makes the case for motion media as a powerful extension of Ghia’s visual identity.
Client
Ghia
Type
Motion Media
Year
2024
Process
Tells Stories Through Movement and Emotion
Motion allows design to communicate with rhythm and feeling. It brings energy and clarity to visuals—making it possible to tell a story without relying on words.
Essential for Modern Brands
In today’s fast-paced digital landscape, motion isn’t optional—it’s how brands stay engaging, relevant, and memorable across platforms.e.
Outcome
The Ghia ad project successfully conveyed the brand's sophisticated yet approachable essence through an animated, hand-drawn illustration. By using fluid motion, bold colors, and whimsical touches, the ad highlighted Ghia’s natural ingredients and its refreshing, mindful appeal. The design effectively resonated with the modern, non-alcoholic drinker, capturing the brand’s playful yet refined identity. This project refined my skills in motion design and visual storytelling, emphasizing the importance of aligning style with brand messaging.
