Illustrated Ad Campagin - Rainy Pass Repair
This illustrated campaign repositions Rainy Pass Repair as an essential ally for eco-conscious adventurers by bringing warmth, craft, and visibility to a low-profile but vital repair service. With a focus on storytelling through a foldout print piece and complementary digital assets, the work reframes gear repair as a meaningful, sustainable act.
Client
Rainy Pass Repair
Type
Advertising Concepts
Year
2025
Process
Emotional Storytelling Through Illustration
The illustrated foldout celebrates the wear and repair of outdoor gear, turning patches and stitches into badges of experience. This approach transforms practical service into personal narrative.
Strategic Brand Visibility
Designed for distribution via Rainy Pass’s authorized retail partners, the foldout serves as an at-checkout takeaway that subtly communicates the values of longevity, responsibility, and adventure.
Differentiation in a Crowded Market
While competitors push trade-ins or new purchases, this campaign gives Rainy Pass a distinct identity—prioritizing craftsmanship and gear stewardship over consumerism.
Outcome
The final suite includes a print foldout, mockups for web and social use, and visual assets that ground Rainy Pass Repair in a narrative of rugged care and sustainability. The result is a visually cohesive, mission-forward campaign that gives the service a recognizable face—and a story worth sharing.
