
CHANNEL ISLANDS SURFBOARDS & MERRICK LAGER
CREATIVE DIRECTION
Overview
Channel Islands Surfboards is a brand I’ve always admired, and in recent years they’ve rolled out their Merrick Lager line. For this art direction brief, I wanted to bridge the gap between the main surfboard brand and the lager, using graphic artists as the connecting thread. [Speculative concept, not affiliated with Channel Islands Surfboards]